INDEAL adds value to dealers and suppliers in the contract office furniture industry. Membership in INDEAL provides dealers with a significant return on investment in exchange for focusing on a short list of preferred suppliers carefully selected to support and protect the dealers' primary aligned manufacturer. In addition, INDEAL offers sophisticated marketing, training and knowledge-based programs to aid the individual dealers. Membership in INDEAL means deeper discounts and added rebates, lower operating costs, a more focused approach to non-aligned purchasing and a well-developed network of peers from all major alignments that offer support and a lively idea exchange.