Goodwill NCW currently serves 35 Wisconsin counties and includes 19 Goodwill Retail Stores and Training Centers from Manitowoc to La Crosse, and as far north as Rice Lake and Rhinelander. Our goal is to help those with disabilities and other barriers to employment, and others with individualized needs, maintain their independence and become more fully contributing members of society. By improving lives, we improve communities. People often ask "What exactly does Goodwill do?" We can best answer that with "The Goodwill Promise." In a nutshell, if you donate to Goodwill and buy in our stores, we promise to create programs and services that enrich individual lives and our communities. We invite you to be partners with us in this mission!