Nearly 60 years later, NWF's primary focus remains education. Our books, magazines and hands-on nature programs provide information and inspiration linking children and families back to nature and showing them how to protect it. We provide the tools to help college students and concerned citizens practice conservation at home, on campus, and in everything they do. We educate America's lawmakers, political leaders, business leaders and grass-roots activists about environmental problems and work with them to find effective, common-sense solutions. And we reach out to people worldwide, to share information and ideas on how we can all work for a brighter tomorrow for nature, wildlife and FOR PEOPLE.