Melbourne Spring Fashion Week (MSFW) 2016, presented by the City of Melbourne, is the hallmark fashion event of the season. Unveiling the latest spring/summer ready-to-wear collections and showcasing Melbourne as an iconic destination for fashion, retail, art and hospitality, MSFW's vibrant 8-day program features an array of free and ticketed events. Aimed to enhance Melbourne's position as the fashion capital, MSFW provides a launching pad for emerging and established designers, models and brands. The event fosters and supports Melbourne's retail industry and drives sales and economic development within the city.