Pricer AB, founded in Sweden in 1991, is the global leader in providing in-store digital shelf-edge solutions that enhance both store performance and the shopping experience. Our infrared electronic shelf label platform is fast, robust, interconnectable and scalable. We work with the world’s top retailers, small and large alike: grocers, DIY, electronics and specialty stores. So far, Pricer has sold more than 110 million electronic shelf labels to 13,500 stores in 50 countries. The Pricer share is traded on the Small Cap list of NASDAQ OMX Stockholm.