Laasie marries Instant Gratification with AI. Awarded the #1 Direct Booking Platform by HotelTechAwards, LaaSie incentivizes conversion and retention by personalizing rewards that are instantly gratifying (e.g. complimentary Uber, VIP Experience, etc.). With 3 core features of our AI (Personalization, Optimization and Segmentation), our recommendation engine surfaces the optimal mix of incentives to match each user's preference. As such, we have driven over $400 million in direct bookings. Here are our two AI x Instant Gratification product lines: - Lift as a Service (LaaS): increasing conversion via our Incentive Engine product. - Loyalty as a Service (LaaS): increasing retention via our Nex Gen Loyalty product.