Knowland provides group data and innovative technology that helps hotels, CVBs, and other venues drive revenue with meetings market intelligence. The Knowland database is the largest source of historical data on actualized events (MICE market) across all group segments available to the hospitality industry. Knowland’s products enable competitive benchmarking, portfolio revenue-growth strategies, market share gains, increased RevPAR, group trend forecasting, and timesaving tactics for booking better-qualified group business.