Advances in science, technology, health and nutrition offer us the opportunity to better understand our pets and enhance their well-being. With growing data and analytics capabilities, a $100M venture fund, a pet care startup accelerator, industry-leading technology and consumer businesses like WHISTLE LABS and WISDOM HEALTH, Kinship is working together with our partners to transform the future of pet care. Kinship is a business division of Mars Petcare, the global leader in pet health, nutrition and services, dedicated to one purpose: A BETTER WORLD FOR PETS.