So, what is a Beeline? It’s the shortest path to more financial freedom through property. Someone’s biggest investment is often their home, so we consider everyone an investor who can be better off financially, whether they have one property or ten. The loans just help them get there. But it can be a power imbalance, where the ‘little guy’ can’t access the same loans the tycoons use and can feel small up against the 500 pound mortgage lender who holds all the power — and the money. So we’ve opened it up to everyone, transforming a meandering home loan journey into a Beeline — using a combination of tech, old-fashioned warmth and responsiveness. The result? We get the loan out of the way — and get you closer to your financial happy place, faster.