Pederson-Sells Equipment, Inc. was a 44-year old wholesale/retail distributor of agricultural and hydraulic components serving the agricultural, industrial and mobile markets. Their customers included Ag implement dealers, fertilizer dealers, Ag equipment manufacturers, manufacturers of construction and industrial equipment, repair and hydraulic shops, and local and state departments of transportation in the upper Midwest area. A very detailed catalog was produced in-house and was the primary marketing device. The repair parts business in the Ag marketplace was facilitated by the dealers identifying their needs via the catalog. Repair items included hydraulic pumps, valves, motors, and cylinders. Hydraulic hose assembly machines numbering in excess of 700 had been placed in dealer shops.