Fulcrum is an enterprise-class Customer Data Platform that provides organizations the ability to collect, connect and use their data to increase user engagement and conversion. The implementation is incredibly simple. Within minutes you have data flowing into the system and from there can easily custom audience segments to deliver personalized experiences across your marketing channels. Your data is also available to explore with customized dashboards as well as granular insights delivered using Fulcrum BI. Your first-party data is an asset. Leverage your data with Fulcrum.