Respond2 President and CEO Tim O'Leary founded the agency in 1998 after a decade of successes redefining direct response television and web marketing. Prior to forming Respond2, O'Leary was one of the founders and the CEO of The Tyee Group, a company he helped build into one of the largest direct response production companies in the country. While at Tyee O'Leary created some of the largest direct response campaigns in history, building a prestigious client list that included AT&T, NordicTrack, Apple Computer, Sony, Philips Magnavox, Toshiba, Hewlett-Packard, and dozens of other companies. While at Tyee he also helped found 800.com, an early pioneer in web retailing.