An estimated 45 million of us are financial caregivers — adult children responsible for the financial well-being of our aging parents. We pay bills, haggle with utilities, plan for their future, and pay for things they need — all while managing our own financial and family life. Carefull is a new company building digital services for financial caregivers. Our goal is to make it easier to support our aging parents and to help families make better financial decisions together. Visit us at www.getcarefull.com to learn more and get notified when we launch.