The Web, if you haven't noticed, is getting a bit crowded. A Google search for the keyphrase "web marketing" for instance returns over 100 million listings. Coupled with the fact that 80% of web searchers don't click beyond the first page of results, it's clear that Search Engine Optimization (SEO) is a must. Unless, of course, you enjoy Internet Oblivion (also known as Page 24 of the Google results). A benefit of search engine optimization is that it reaches many potential consumers globally. Whether your next web visitors are from cities in Ohio, like Cleveland or Columbus, another state, or even, another country, proper SEO strategies can help build traffic to your site.