Patisserie Valerie was first opened in Frith Street in London's Soho in 1926 by Belgian born Madam Valerie. She came to London on a mission to introduce fine Continental Patisserie to the English. It was an instant success. During the Second World War the Frith Street premises were bombed by the Luftwaffe and Madame Valerie subsequently set up a shop around the corner in Old Compton Street where her legacy continues to this day in our Soho branch. In our havens of self-indulgence, you will discover only the best quality cakes and patisserie, continental breakfasts, lunches, the finest teas and coffees and an atmosphere that is unique to each location. We've worked hard to achieve an international reputation and this has been built on the quality of our products which we hand make ourselves using artisan craft bakery skills and only ever using fresh ingredients and traditional baking methods resulting in award-winning croissant and viennoiserie.