Our mission is to make secondhand feel firsthand for brands and customers around the world. Treet helps fashion brands become more circular and control the secondhand market for the items they produce by launching their own fully-branded peer-to-peer resale marketplace. Treet Marketplaces operate as second sites where their customers can buy and sell used items from each other in exchange for cash or credit back to the brand. Treet handles all of the logistics and support while brands share in the profit. The fashion industry is a leading contributor of greenhouse gases worldwide and resale represents a promising path toward greater circularity. By working directly with fashion brands to help their customers embrace resale, the ripple effects of our platform will be felt around the world as more and more consumers shift to secondhand shopping.