KMEG 14 was started in Sioux City more than forty years ago by a group of local investors led by Bob and Norma Donovan. The Donovan's are credited as the founders of the station whose vision, early struggles and sacrifices have made KMEG's long term success possible. The call letters MEG (preceded by the letter ‘K' as is mandated by FCC law) were selected in honor of Bob and Norma's daughter MEG who died in 1998.