Defy the standard is more than a mantra. It is an outlook.
Defying the standard is defined as much by what it isn’t as it is defined by what it is.
It is not art for art’s sake. It is not changing for change’s sake. It is not defiance for the hell of it.
Before we defy, we define the standard.
What it is missing.
Where it is failing.
And why.
We lookout, We look back, and we look forward to find insights.