We make the homebuying experience better, help real estate professionals succeed, and improve the businesses of brokerages and lenders, through intelligent personalization. We start with the visual, using computer vision, machine learning, and thousands of images to train our software to find what users like so that we can deliver matches that they want. It’s not just an engine for listings or leads; it can peek inside homes to find, compare and share room and feature-level details. We simulate the best possible agent using natural language processing (NLP) and decision modeling to guide the process from finding to buying. The result is not ill-fitted listings, generalized assistance, and it has no FAQs. It is a fine-tuned experience based on rich user profiling and decades of expertise in real estate and mortgage lending. Our smart bots are not a new customer service fix but a fixture in the new premium real estate experience. Behind the curtain is a robust automated intelligence platform that brings together and structures all of the data. it learns and models this data and delivers it through our site, our mobile app, and APIs to the systems of our partners, brokers and lenders.