Cake & Arrow is an award-winning digital customer experience agency that combines research-generated insights and human-centered design & technology to reinvent how brands do business. Cake & Arrow develops digital products & services, with a focus on ecommerce websites, lead-generation, salesforce enablement and mobile experiences. Their 14 years’ experience in insurance, finance, retail, business & professional services, fashion & luxury, and private equity has earned them clients such as MetLife, KIND Snacks, Saks Fifth Avenue, Genpact, ProSight, Lowe’s and Catbird.