Serramonte Ford, the San Francisco Bay Area's premier Ford dealership, was established in 1971 by Frank P. Verducci. Frank P. Verducci (1921-1999) was born and raised in the San Francisco Bay Area. After serving in the US Navy for 3 years, Frank opened his first service station in San Francisco on March 18, 1948. Frank was so successful that he opened two more gas stations on the Peninsula.