Nivesh.com is an award-winning digital-first platform that enables mutual funds distributors to grow their AUM with state-of-the-art technology. Financial products like mutual funds, corporate FDs, insurance etc have extremely low penetration in India, with an untapped market of 19.5 crore households. India is not a DIY market hence Mutual Funds Distributors will play a crucial role in deeper penetration of financial products, especially in tier 2 & 3 cities and beyond. Our approach is to provide cutting-edge technology-enabled solutions to such Mutual Funds Distributors that will enable them to service their clients and scale their business with ease. As per AMFI-BCG report published in August 2019, Mutual Funds industry is expected to grow to USD 1.5 trillion dollars (Rs 100 trillion) in next 7-8 years. A significant part of this growth will come from investments beyond the top 30 cities. Nivesh.com is poised to capitalise on this opportunity with its unique combination of smart technology and human touch.