WRAP's vision is a world in which resources are used sustainably. We work with governments, businesses and communities to deliver practical solutions to improve resource efficiency. Our mission is to accelerate the move to a sustainable, resource-efficient economy by: - re-inventing how we design, produce and sell products; - re-thinking how we use and consume products; and - re-defining what is possible through re-use and recycling. WRAP is a catalyst for positive economic and environmental action. We work uniquely, and by design, in the space between governments, businesses, communities, thinkers and individuals — forging powerful partnerships and delivering ground-breaking initiatives to support more sustainable economies and society. We drive change in areas where we can make the biggest difference. Our priority sectors are: - Food and drink - Clothing and textiles - Electricals and electronics Underpinning all our priority sectors is resource management, our focus on maximising the value of waste by increasing the quantity and quality of materials collected for re-use and recycling. Community guidelines: http://www.wrap.org.uk/content/community-guidelines Research, Infrastructure, Consumer behaviour, Resource efficiency, Circular Economy