In speaking to many client prospects we identified a need to create a stepchange in our industry. We believe there is an unfilled opportunity -- to create a new kind of Hispanic agency. One who's work is comparable or better than the work which clients have come to expect from the best general market advertising and promotional agencies. We have set out to create a new Hispanic marketing paradigm. Vision Raise the Bar Mission Raise the bar by continuously finding better ways to increase our clients return on their Hispanic market investment.