Grant McCord Email

Associate Manager, Client Partnerships . The Family Room

Current Roles

Employees:
24
Revenue:
$1.7M
About
The Family Room is a research-based consultancy that advises Fortune 500 marketers and media content creators on growth strategy. Everything we do revolves around Passion Points™, our proprietary standard for defining and quantifying the emotional priorities of consumers. Passion Points allow our clients to get past the behavioral “what” to the emotional “why,” opening the door to resonant new positioning, messaging, targeting, product innovation and content. Our clients include Google, Coca-Cola, McDonald’s, Disney, LEGO® and Viacom. To help our clients manage their brands and properties confidently amidst the COVID-19 crisis, we have expanded our annual Passion Points tracker to monitor consumers dynamically throughout 2020.
The Family Room Address
41 N Main St
Norwalk, CT

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