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Giulia Oldano Email
Head Rewards . ADVICE GROUP
Torino,
LocationPrimary Email
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Employees:
88Revenue:
$22MAbout
We specialize in Behavioral Loyalty and we support medium and big companies that want to digitalize or strengthen all the processes aimed at engaging, understanding, and retaining users. We craft and accelerate loyalty programs for end consumers and distribution chain. Our activity relies on a proprietary algorithm that assigns a dynamic potential value to every user that changes over time, the Customer Value Index (CVI). The CVI tracks and analyzes user behavior across both existing company touch points and new touch points provided by us, all of which are integrated into our Customer Data Platform. Besides identifying digital communities that can be monetized and creating special ghost loyalty programs, the platform also allows for the update of corporate legacy systems and CRM records. In 2019, we launched our international affiliate program and signed our first deals in Peru, Mexico, and Kosovo. In 2020, loyalty program EdisonVille developed for Edison Energia won the Best Use of Gamification to Enhance Loyalty category at the London Global Awards and went on to collect the Grand Prix at the Milan Brand Loyalty Awards in the Best CRM Project category.ADVICE GROUP Address
Via Riberi, 4Torino, null