Sky Italia is the first media company in Italy. It is part of Sky plc, Europe's leading entertainment company with 21 million customers across five countries: Italy, Germany, Austria, the UK and Ireland. Established in 2003, Sky Italia operates on different broadcasting platforms with different business models and has a 4.7-million-subscriber base (as of December 31, 2015). The pay subscription offer - which is the company's core business available via satellite and on Telecom Italia's broadband and ultra-broadband networks - features the best viewing experience ever - thanks to My Sky HD, Sky on Demand and Sky Go - and the broadest range of exclusive content: from Sky's home-grown productions to the best film titles, all the way to sport, news, entertainment, TV series and kids programs. 150 among thematic and pay per view channels, of which over 60 in HD and one entirely in 3D. The streaming service Sky Online offers a selection of the platform's film, entertainment and sport content on Sky Online Tv Box and on the main Internet-connected devices. Sky is also on the FTA DTT with three channels: TV8, Cielo, Sky TG24.