WPMI is the NBC-affiliated television station for South Alabama and much of the Emerald Coast of Florida. Licensed to Mobile, the station broadcasts on digital UHF channel 15. WPMI's transmitter is located near Robertsdale. The station is owned by Newport Television, LLC as part of a duopoly with independent station WJTC. Its studios are located on Azalea Road near Interstate 65 in Mobile. WPMI is known on air as "Local 15".