Born into a family that cultivated grapes in the town of Ragusa, Sicily, Giuseppe "Papa Joe" Giumarra came to the United States with his father in the early 1900's with the dream of a new life, a dream that populated acres and acres of the finest grapes.After many years of dedicated searching, Papa Joe finally settled in Los Angeles, California where he began buying produce in Orange County and selling it from a small stall in the wholesale market on 7th Street