DrDoctor puts patients in control of their healthcare, whilst maximising valuable NHS resources. By harnessing the power of the web, smartphones and SMS, patients can choose and reschedule their appointment times, feedback on services and learn more about what to expect from clinics. Cancellations are automatically refilled using a proprietary algorithm presented to the patient. Reminder messages increase the likelihood of attendance - 1 in 10 patients don't attend their appointments – which costs the NHS £900 million a year. The outcome of using DrDoctor is more efficient clinics, a cost saving to hospitals and a much better experience for patients.