Life's full of challenges, celebrations, and crossroads. No matter what's on your plate, our goal has been to create smart, simple solutions to make your life a little bit easier. And since our inception in 1915, we've only gotten better at it. Some of our primary innovations are items in the kitchen & home, auto detailing, personal care, and pet care industries – but everything's fair game. We're bringing new, creative products to market every month in all sorts of exciting categories.