A happy revolution in kids clothing.
We believe that simplicity is beautiful and inspires creativity. That clothes made for kids should be fit for kids, always comfy and never fussy. That words and actions are far more expressive than any slogan or cartoon character. That blue isnᅢᄁ¬ツᆲ¬トᄁt for boys and pink for girls. That everyone deserves to feel happy and confident in their clothes. That kids shouldnᅢᄁ¬ツᆲ¬トᄁt be judged by what theyᅢᄁ¬ツᆲ¬トᄁre wearing or not wearing. Because itᅢᄁ¬ツᆲ¬トᄁs whatᅢᄁ¬ツᆲ¬トᄁs inside that counts. That simple, colorful clothing lets kids shine.