The Art of Shaving is a United States-based brand and specialty retailer of high-end men's shaving and skin care accessories. The first store was founded by Eric Malka and Myriam Zaoui in Manhattan in 1996.[1] The store was highly successful and soon thereafter a second shop on Madison Avenue was opened and developed a complete line of natural shaving products.[2] The Art of Shaving has become the best-selling men's brand at high-end department stores. Their own stores can be found in 17 locations across the country, with 10 openings achieved in 2007