SPARKS: The UF Marketing Firm consults on how to implement new marketing strategies to solve business needs. Trained teams of UF students help local Gainesville businesses through the delivery of our 3 consultative services: strategy, market research, and branding.\n\nOur mission is not only the development of our clients but also our consultants. We provide an organization for UF students to gain real-world marketing experience and all the training to produce high-quality client work through “The SPARKS Development Program.”\n\nWe accept donations in return for our services. All funds that are donated go towards merchandise, promotional material, food at meetings, and expenses to attend AMA's Annual International Collegiate Conference.\n\nValues: Learning, Inclusion, Creativity