Redscout is a foremost brand-driven innovation firm with offices in New York City and San Francisco. Redscout serves as strategic partner for companies such as Johnson & Johnson, Pepsi and Diageo helping to forge new avenues for growth by generating insights, developing brand positionings, creating new brands and bringing new products and services to life through design and initial go-to-market strategy. Redscout is part of MDC Partners, Inc, a leading provider of marketing communications services based in New York and Toronto.