In 2006, SoulCycle introduced the innovative model of boutique cardio fitness to the marketplace and reinvented indoor cycling. Since inception, SoulCycle has attracted riders with an immersive fitness experience that enables them to release stress, burn fat, tone muscle, improve aerobic endurance and change their bodies, fast. SoulCycle combines a mental component of inspirational coaching, with great music and a full-body workout on the bike. Not only do riders burn calories, get an intense 45-minute cardio workout, but using the SoulCycle® Method, they simultaneously tone their upper bodies using hand weights and do core exercises.