THRUUE is an expert consultancy advising CEOs, boards, and their leadership teams on the intersection of North Star ideas, strategy, and culture. Our firm exists to close the gap between the aspiration expressed in your mission, vision, and values and the execution implied in your culture. A great strategy can fall into and fail in that gap. THRUUE helps you measure, understand, and move your culture to align with your values and strategy. At THRUUE, we find and close the culture gap. Our promise is unrelenting commitment to your success.