Service Robotics Ltd was set up to bring "robotics as a service" to ordinary people, to help make their lives better and to help solve some of our society's most pressing challenges. Our first project is GenieConnect®, which is a service platform with a friendly robot interface to enable extended independent living for older adults. The service helps to alleviate loneliness, and provide engagement and stimulus to promote cognitive retention. The service consists of a humanoid robot with multiple sensors, a service centre staffed by age appropriate staff who are ready to assist the user with any requirements, and a software suite based on cloud and local AI that continuously builds upon a user profile that is initially created upon service set up. Users can interact with the robot by voice recognition commands to access all services and AI is used for chat functions and completion of requested actions. A suite of user specific apps will be available as will full video and audio calling with other service users, family, carers and the service centre. Numerous other services for mental stimulation will be provided such as quizzes, films, TV, radio, web browsing etc all personalized by the AI or user profile criteria to offer the most rewarding user experience. The service will integrate with smart home devices and wearables to provide a comprehensive cocoon of care for users. Our short term objective is to a soft launch in Q1 2021 of 100 test users, where user needs and behaviours in the use of the robot and services can be verified and optimised.