At Upstreet, we are passionate about what we do because we serve both companies and individuals. By facilitating a share reward loyalty program between companies and individuals, we believe that we are fulfilling our dual-purpose: Our dual purpose is: 1) To help companies achieve "True Loyalty" with their customers. 2) To help individuals continue or begin their journey of share ownership, simply by shopping, at no extra cost; we call this "shopvesting". For companies, Upstreet is a facilitator that provides the platform, through our app and our ASIC approved fund, to drive "True Loyalty". "True Loyalty" occurs when a brand is both loved by its customers and customer purchase from it. Many loyalty programs can get one of the two, share reward programs can achieve both. For individuals, we want to turn more people into shareholders. Simply by conducting everyday purchases with Upstreet partner companies, customers enjoy all the benefits of being a shareholder, and can watch the performance of their portfolio from the palm of their hands, on the Upstreet app.