CONTXTFUL, a Montreal-based technology start-up focused on developing products that provide insights on mobile user to improve how advertisers and insurers interact with their customers. By combining human context labels, we created our first product, Receptivityâ„¢, which is a unique metric granting advertisers and publishers real-time analysis of how receptive a user is at any given time while engaging with ads. We are driven by the desire to create greater connections between humans and technology. We achieve these connections through patented technology that seeks out highly nuanced data. We go far beyond the numbers to create unique human context data for a wide variety of applications including advertising, insurance, and more. CONTXTFUL: The measure of momentsâ„¢