[ROAD TO AWE]
RtA WAS LAUNCHED WITH THE PURPOSE OF CREATING A MOVEMENT.
A MOVEMENT OF LIKE-MINDED INDIVIDUALS WHO SHARE A BELIEF THAT CLOTHING SHOULD BE USED AS A FORM OF EXPRESSION.
RtA WAS BORN UNDER THE PRINCIPLE THAT CLOTHING SHOULD BE EFFORTLESS AND CHIC.
IT IS THE INDIVIDUAL - THE REBEL WHO SETS TRENDS. RtA IS A STATE OF MIND AND WHILE THE CLOTHING EVOLVES, THEIR IDEAS ARE NEVER DETERRED.