Eyewear is our great passion.\nContinuous Research & Development is our soul.\nSuperb craftsmanship is our heritage.\nTop-quality products are our pride.\n\nSince our founding in 1956 as a manufacturer of optical spare parts, CHARMANT Group has endeavored to create top-quality, state-of-the-art eyewear, thereby maximizing the satisfaction and well-being of our customers.\n\nHigh Quality - CHARMANT Group continuously seeks the highest quality, not only in the eyewear itself, but also in the choice of materials, production and service. \n\nInnovation - Continuous developments and the optimization of our own technology have made CHARMANT Group what it is today: a worldwide renowned synonym for titanium frames. \n\nHonesty - Following a strict philosophy towards honest pricing, we make our high-quality standard affordable in the market. \n\nBrand Identity - Our success lies in the company’s dedication to ensuring individual brand identities for our House and License brands - making them unique and recognizable in the market. \n\nReliability – We keep our promise of perfection and dedicated service to our customers, while focusing on their aspirations and requirements. \n\nPartnership - Our utmost goal is the cultivation of excellent relationships with our customers, business partners and stakeholders.