Nantahala Outdoor Center is the nation's largest whitewater rafting company, rafting nine rivers in the Southeastern United States including the Chattooga, Cheoah, French Broad, Gauley, Nantahala, New, Nolichucky, Ocoee, and Pigeon. Additionally, NOC operates an adventure resort in Wesser, NC where the Appalachian Trail crosses the Nantahala River. The resort features four restaurants, multiple lodging options, the worldclass NOC Paddling School, and the NOC Outfitter's Store named "the best whitewater store in the country" by Men's Journal. In November of 2007 National Geographic Adventure named NOC "One of the Best Outfitters on Earth."