Founded in 2002 by Martin Beck and Aaron Spiess, Big Red Rooster (http://www.bigredrooster.com/) is known globally as a brand experience firm, focusing on the retailing, manufacturing, food service, healthcare, and service sectors. Activating shopper insights to transform brand experiences, Big Red Rooster's client roster includes world-class brands such as American Express, Jack Daniels, Wrigley, S.C. Johnson, Office Depot, and Nike. Big Red Rooster is the founding member of RoosterGroup Partners, a consortium of firms that create impact at the decision point where shoppers, retailers, and manufacturers meet.