Social Strategy1 is a social media monitoring, analytics and engagement company founded in 2011 with a simple mission: activate the social web for business, to deliver brand awareness and drive sales. Recognizing the need to derive actionable insights and analytics from social media and big data sources, Social Strategy1 combines cutting edge technology and natural language processing tools together with teams of analysts to derive meaningful operational, engagement and marketing insights to help companies grow. Social Strategy1′s products and services are scalable; supporting independent small businesses and multi-national enterprises alike.