Universal Robots produce a robotic arm which is characterized by being extremely flexible and easy to use in the day-to-day production.
It differs from anything else in the market in the sense that it is lightweight, very easy to re-program for any non-robot expert and can be easily moved around in the production facilities.
This enables the possibilities for small and medium sized companies to implement robots into the production, even though they do not posses the robot expertise inside the company. They can do everything themselves. And at low costs.