Street Fight is the leading source of information on sustainable business models in hyperlocal content, commerce, marketing, and technology. Follow Street Fight for the latest news http://bit.ly/1eWew80, meet industry leaders at a sold-out conference http://bit.ly/1HhYCRR, or browse the latest research on SMBs http://bit.ly/1djmdUl. Why "Street Fight"? In any new industry, there is competition to find the winningest strategies, and a battle for market share is underway. In the local marketing space, we call it: a street fight.