ByGeorge is a luxury fashion and lifestyle store established in Austin in 1979 by longtime owners Matt and Katy Culmo. ByGeorge was purchased in 2015 by Austin entrepreneur Larry McGuire and is operated, along with some of the city’s favorite restaurants, by his lifestyle company McGuire Moorman Hospitality. Our ByGeorge team aims to warmly provide the world’s best clothing, fine jewelry and home goods, embodying the spirit of Austin.