4x4 Capital is a private equity firm building value for middle market companies in the consumer, services, or adjacencies. We take a partnership-oriented approach to investing, targeting companies with significant potential to unlock growth through our industry and value-creation expertise. Leveraging decades of global operating and investment experience, our team takes a disciplined approach, investing in companies that can benefit from our operational capabilities. Founded in 2018, 4x4 is led by a highly seasoned team with decades of shared investment and operational experience.