ARS is a leading lifetime income design and technology company dedicated to solving the retirement income challenge with innovative, participant-first solutions. Founded in 2020, ARS is led by a team of industry veterans with a combined 175 years of experience in retirement plans, annuities, and asset management. ARS’s patent-pending design, Lifetime Income Builder, has redefined how the industry delivers income within target date funds—seamlessly integrating lifetime income while maintaining the core benefits that have made target date funds successful for decades. In 2025, Apollo, Athene, and Motive Partners acquired ARS.